The Pink Plate is founded on one simple idea: Make looking fabulous easy and affordable. We work hard to serve up style, so you can feel confident every time you walk out your front door (or stay in!—we love to lounge in fashion). We just want to help you feel cute and look great! And you don’t need a trust fund to look your best. We promise. We don’t have one either.

We’re a family. Literally. We are a gaggle of sisters with an obsession for all things beautiful and one over-qualified, rarely annoyed, husband to one of us/brother-in-law to the rest who brings it all to life. The idea for The Pink Plate took shape many years ago in our mother’s living room as a way to save time endlessly scrolling for reasonably-priced, quality items on the internet. We wanted it all in one place, and that did not exist…yet. So we rolled up our sleeves and got to work creating a virtual home for the budget-conscious, fashionable shopper…you. We are so pleased to have you here. We have just what you are looking for.